Magnify World showcases world-class Virtual Reality and Augmented Reality experiences, the event is one of the largest international roadshows covering Australasia, China and North America. The business summit showcases experts from around the world with local speakers analysing case studies from industry sectors such as film and television, advertising/branding, gaming, technology new releases, tourism, education, live events and investment. The second day is open to the public offering opportunities to experience never seen before AR/VR technologies from an array of local and global fortune 500 companies and for the first time showcasing Australia’s first public VR DOME Theatre! 
 
Delegates include CEOs, CTOs, Innovation officers, development community, industry sector playmakers and sales and marketing managers, brand managers and advertising and experiential marketers.
  • Friday 24 August 2018 07:30 AM - 07:00 PM
  • Saturday 25 August 2018 10:00 AM - 04:00 PM
  • Bus. Summit (Student) $99
  • Bus. Summit (General) $695
  • Bus. Summit (VIP) $695
  • Bus. Summit (24th) $895
  • Unity Dev. Workshop FREE
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Getting here

BY TRAM: Tram routes 96, 109 and 12 (Stop 124A Casino/MCEC) will all take you to our Clarendon Street entrance. Otherwise, tram routes 48 and 70 (Stop D5) take you to Flinders Street. From there, it’s just a short walk up Clarendon Street until you reach us. For tram timetables or further trip planning, use Public Transport Victoria’s Journey Planner.

BY TRAIN: Our closest station is Southern Cross. Once you exit the station, you can catch the 96, 109 or 12 tram routes and arrive at MCEC in just a few stops. For train timetables or further trip planning, use Public Transport Victoria’s Journey Planner.

BY CAR: If you’re being dropped off at the Exhibition Centre, our Clarendon Street entrance is the closest entrance. If you’re getting a lift to the Convention Centre, the entrance near DFO is the closest drop off point. If you’re driving in, our Exhibition Centre car park can be accessed via Normanby Road. You can view more parking options below.

BY BUS: From Monday to Friday, bus route 237 goes via Southern Cross Station to Lorimer Street, which is roughly a five-minute walk to MCEC. For bus timetables or further trip planning, use Public Transport Victoria’s Journey Planner.

BY TAXI OR UBER: If you’re heading to the Exhibition Centre, ask your taxi or Uber driver to drop you off at MCEC’s Clarendon Street entrance. If you’re going to the Convention Centre, ask your driver to drop you off at Convention Centre Place, next to Pan Pacific Melbourne and DFO South Warf. We have two nearby taxi ranks – Crown, Clarendon Street and DFO, Convention Centre Place.

When you arrive from Melbourne Airport (also known as Tullamarine Airport), you have three options. You can catch a taxi from outside your terminal or request an Uber by following the signs outside your terminal to the pick up zones. You can also get the Skybus, which has a service called the Southbank Docklands Express that stops at the Clarendon Street entrance of MCEC. Receive 5% discount on purchasing tickets online by entering the promotional code ‘MCEC’.