MCEC Event Experts: Mark Higgins, Digital Event Solutions

As an experienced digital event manager with close to three decades creating memorable, meaningful event experiences around the world, Mark Higgins understands better than most how to create an impact when you can’t be in the room.

"MCEC has a reputation for being a great venue, with great experiences. My aim is to create the same experiences for virtual attendees, so they can feel everything that the people coming into the centre are feeling."

Mark has been instrumental in the development and implementation of MCEC’s industry-leading digital events platform, which offers next-level features including customised and on-demand content, real-time networking and curated sponsorship opportunities.

"One of the things I love about our digital platform is the opportunities it provides virtual delegates to engage and collaborate with in-person delegates. This creates a far more interactive experience and essentially allows virtual guests to network face-to-face with in-person attendees who may be on the other side of the world."

"At MCEC we really prioritise that connection and we’re always working to create new ways to bring people together - in real life and online – to create memorable, meaningful experiences."

Mark’s role is to oversee our customer’s digital event experience and is backed by a team of in-house support specialists and event ‘tech-sperts’ who manage lighting, audio, multimedia and rigging, all building the technology to create spectacular, immersive virtual and hybrid events.

Working closely with customers and the MCEC event planning team, Mark manages everything from digital event registration through to on-the-ground operations, with a special interest in delivering the kind of detailed post-event reporting that empowers customers to make their next event even better.

Ready to discover the MCEC virtual and hybrid event experience? Start planning today.