Our history
Since opening our doors in 1996, we've planned and delivered many amazing events. We bring passion to each project: conferences, exhibitions, concerts and celebrations. And our venue has evolved many times. But with each reinvention, our commitment to sustainability, innovation and our city remains. Want to get to know us a little better? Grab a seat and join us as for a history tour of MCEC and a look to the future.
1990
In 1990, the former World Congress Centre Melbourne opens at 7-23 Spencer Street.
1996
Hello, world! Fast forward six years and we start life as Melbourne Exhibition Centre. Former Premier of Victoria, Jeff Kennett AC, opens our venue on February 14.
2004
The Victorian State Government announces plans to develop a new convention centre. It's part of a major precinct development. And the project is no small feat.
A financial commitment of $370 million from the Victorian State Government and $43 million from the City of Melbourne make it possible.
2005
We launch the Club Melbourne Ambassador Program, established to bring the biggest and best conventions and exhibitions to our amazing city.
2009
We officially open Melbourne Convention Centre.
And get this - we were the first convention centre in the world to be awarded a 6-star Green Star environmental rating. Talk about setting the bar high.
Our name undergoes a final evolution. Our business is now Melbourne Convention and Exhibition Centre, or MCEC for short.
2014
We become hosts of the Royal Children's Hospital Good Friday Appeal. It’s one of Australia's most iconic and life-changing fundraising events and it means so much to us to be able to help.
That same year, we also host the International AIDS Conference. This is the largest health and development conference in Australia, attracting 14,000 attendees.
2015
The Victorian State Government announces a $205 million expansion of MCEC. And if that’s not enough, we’re also recognised as one of the BRW's Most Innovative Companies in Australia.
2016
We launch the annual Club Melbourne Fellowship supporting Victoria's mid-career researchers and potential future Club Melbourne Ambassadors.
2017
We’re named an Employer of Choice by the Australian Business Awards. We’re honoured with the same accolade in 2018 and 2019.
2018
On 1 July, our expansion is complete. This increases event space by 25% and the total size of our venue to an incredible 70,000 square meters.
That same year, our Club Melbourne Ambassador Program wins the Contribution to Profile by a Corporation award. It's an honour given to us at the annual Melbourne Awards by the City of Melbourne.
As part of our sustainability effort, we join 13 organisations to support the development of the Melbourne Renewable Energy Project. The wind farm in regional Victoria offsets 15% of our electricity consumption.
2019
Our economic impact to the state of Victoria exceeds $1 billion. We’re also named one of two Melbourne host venues for the 2023 Rotary International Convention, attracting 20,000 attendees.
2020
We launch our industry-leading VenueSafe plan. This initiative, backed by the state and federal governments, enables COVIDSafe events in our venue.
2021
Our new brand positions MCEC as the home of the unconventional: a fearless event partner seeking out innovative solutions to deliver meaningful experiences. Our new era is all about personal connections, making an impact and moments that matter.
We launch state-of-the-art virtual and hybrid event platforms and a five-year sustainability strategy. THE LUME Melbourne opens its doors as one of the most creative and unique venues in Australia, right here at MCEC.
2022
We welcome back global events and collaborate with state and federal government to lead the industry’s post-pandemic recovery. Check out a look back at 2022, our comeback year .
2023 and beyond
As we reflect on what we’ve achieved, we look to the future with excitement. Demand for events has returned with full force. It's great to see the venue alive with activity again. And we have been working hard to get our workforce back up to speed.
We're looking forward to a year full of stellar events ahead for 2023 as we welcome our new CEO, Natalie O'Brien AM. And we're thrilled to be taking bookings for 2024 and beyond.
Plus, MCEC is the operator for the new Nyaal Banyul Geelong Convention and Event Centre opening in 2026. It's a monumental endeavour. The project will be a major driver of jobs and growth for the City of Greater Geelong and surrounding areas. It will support 600 jobs during construction and 270 through operation.
We can't wait to see what’s to come for events at MCEC, and indeed Nyaal Banyul. We hope you'll join us for the journey.