Melbourne Convention and Exhibition Centre (MCEC) Acknowledges the Traditional Owners of Narrm, the Wurundjeri Woi Wurrung people of the Kulin Nation. We pay our respects to their Elders past and present, and to Elders of all First Nations communities that visit MCEC.

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Back to Stories and ideas

AIME is back, and it’s bigger than ever!

By Bree Pagliuso |

From 10–12 February 2025, Melbourne Convention and Exhibition Centre (MCEC) transforms into the ultimate business events destination as the Asia Pacific Incentives and Meetings Event (AIME) takes over.

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Get ready for networking that matters, future-focused ideas, and the unbeatable energy of Melbourne—all under one roof! 

AIME is... 

Asia Pacific’s largest and longest-running business events expo, with over 30 years of history since its debut in 1993. It’s where global event planners, suppliers, and creatives come together. With inspiring keynotes and networking opportunities, AIME is where innovation meets collaboration—fueled by people and powered by tech. 

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Why Melbourne? 

Melbourne doesn’t just host events—it lives them. 

With a blockbuster calendar featuring the Australian Open and the Formula 1 Grand Prix, Melbourne knows how to bring people together to connect, create, and be inspired. 

And that’s not all. From iconic coffee to its celebrated foodie scene, globally loved festivals, and vibrant laneways, every corner of Melbourne buzzes with creativity. 

The best part? It’s all right on MCEC’s doorstep.  

With hundreds of conferences and jaw-dropping exhibitions each year, our venue is where thought leaders come to connect, debate, innovate and satisfy their curiosity. We're the go-to for event lovers with sustainable practices, diverse menus, and cutting-edge tech. 

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What to Expect at AIME 2025?

As Asia Pacific’s largest and longest-running business events show, AIME 2025 is where the sharpest minds meet the most exciting ideas. It’s all about connections—bringing together business event pros with top industry suppliers and the latest tech to take your events to the next level. 

With 600+ exhibitors from over 25 countries, you’ll find innovative solutions, creative activations, and game-changing tools to elevate your events.  

Expect buzzing networking sessions, inspiring keynotes, and a Welcome Event that kicks things off with energy. Add hands-on workshops and the Knowledge Program, and you’ve got the perfect mix of forward-thinking ideas and bold moves. 

And with Melbourne as the backdrop, you can expect delicious food, cultural vibrancy, and a diverse range of activations to fuel your creativity and connections. 

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Game-Changing Talks 

Dr. Kristy Goodwin – The Peak Performance Pro 

Neuro-performance scientist Dr. Kristy Goodwin explores how to boost productivity, manage stress, and sustain energy in a fast-paced, digital world. Her keynote, Powered-Up Performers, offers practical strategies to thrive in high-pressure environments. Sponsored by Ovations! This talk is a must for anyone looking to elevate their event performance. 

Gus Balbontin – The Disruptive Innovator 

Former Lonely Planet CTO Gus Balbontin delivers Adapt; a keynote designed to shake up your thinking. Known for challenging norms, Gus inspires fresh ideas and bold solutions by embracing discomfort as the gateway to innovation. Sponsored by ICMI, this is your chance to rethink what’s possible. 

Plus, so much more!

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Silke Calder, Event Director at Talk2Media and Events, explains why Melbourne and MCEC are the ultimate hosts—and why AIME 2025 is unmissable. 

"In the first few months alone, this city comes alive with the Australian Open, the Grand Prix, and, right in the middle, AIME at Melbourne Convention and Exhibition Centre. Melbourne has a unique energy, incredible coffee, and a welcoming, multicultural community. MCEC has been a vital partner in the planning process for over 30 years. Their 6-Star Green Star venue leads the way in sustainability, helping us deliver outstanding events year after year. 

AIME 2025 will be no different. With over 20 breakout sessions and a knowledge program covering topics like AI, menopause, and mental health, there’s something for everyone. But more than that, AIME is about connection and collaboration. It’s where the entire industry—from associations to innovators—comes together to network, learn, and share ideas. It’s not just an event; it’s where partnerships are formed, ideas are exchanged, and the future of the industry takes shape." 

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Register now to be part of the conversation shaping the future of events.

When emails aren’t enough

From strategy sessions to team huddles, we offer spaces designed for ideas worth meeting over—complete with the tools, tech, and support you need.

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Small Cantilevered Room

Accommodating up to 63 people, our Small Cantilevered Room offers stylish interiors and floor-to-ceiling windows with stunning views of the Yarra River.

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Small Meeting Room

Small Meeting Rooms accommodate up to 70 people for business meetings, presentations, cocktail events or dinners. Connect adjacent rooms for more space.

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Medium Meeting Room

Maximise productivity in our Medium Meeting Rooms. Perfect for business meetings, presentations or dinners. Foyer space available.

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Large Meeting Room

Large Meeting Rooms are ideal for business meetings, presentations or dinners. Accommodate up to 234 people. Foyer available for registration and catering.

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Clarendon Room

Clarendon Room offers stunning panoramic views of Melbourne's skyline and state-of-the-art technology for events accommodating up to 100 people.

A spacious conference room with tables and chairs arranged for a meeting facing two large screens at the front of the room. Large floor to ceiling windows are to one side of the room.
Clarendon Room A and B Combined

Accessed via the Clarendon Street entrance, these rooms offer tech, natural light and foyer for small-medium events. Choose from various setups.

A meeting or conference room with tables and chairs arranged in a u-shaped boardroom configuration. The tables and chairs are facing a large projector screen and lectern both which have MCEC branding displayed on it.
Clarendon Room C

A highly flexible space that is ideal for small to medium-scale meetings and workshops. Perfect as a breakout area with Clarendon Auditorium.

A conference or meeting room with arranged round tables and chairs for meetings or discussions. The tables focus around facing a large projector screen at the front of the room with a lectern to the left side. A strip of windows that sit at eye level run along side the far wall.
Clarendon Room D and E Combined

Clarendon Rooms D and E Combined offer ideal space for medium-scale meetings and workshops. With flexible layouts and lots of natural light.

A conference or meeting room featuring a spacious boardroom layout equipped with a sizable screen and comfortable chairs for attendees. A lectern also sits in the corner to the left of the screen next to a large floor to ceiling window.
Clarendon Room F

Great for small to medium size meetings, this minimalist space has ample natural light. Easily create an inspiring atmosphere for your next event.